The hottest intelligent identification brings busi

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Intelligent identification brings business opportunities to the printing industry (1)

printing experts in the United States, Japan and other countries are studying how to use printing to complete the composition of the antenna. Printing RFID antenna can greatly improve the added value of products

from June 9 to 12, 2003, Wal Mart stores, Inc. announced its plan to officially introduce RFID RFID tags at the exhibition for retail system held in Chicago, USA. Wal Mart plans to introduce RFID tags into the cylinder suspension from January 2005, and requires its top 100 suppliers, such as Gillette and P & G, to use RFID tags on the containers and pallets transported to the Texas distribution center; At the Retail Association trade exhibition held in New York in early 2005, Linda Dillman, chief information officer of Wal Mart, announced that RFID technology had been used in 104 supermarkets, 36 Sam's club stores and 3 distribution centers of Wal Mart. At the same time, the US Department of defense and other government departments also require the adoption of RFID technology in the near future

rfid (radio frequency identification) is actually a kind of intelligent identification technology. The commodity label prepared by this kind of radio frequency technology is a big step forward than the label of bar code technology. RFID RFID tag is a typical combination of substrate and electronic technology. The substrate contains a RF circuit composed of an IC chip containing product information and an antenna, which receives the RF signal transmitted from a special reader through the antenna and responds to the data information contained in the label chip. It can also be sent to the host computer for processing, so as to realize the non-contact identification, search and management of products, breaking the limitations of traditional bar code identification. Because RFID has the characteristics of mobile database, some people say that RFID may develop into one of the most widely used technologies in global commodities or logistics in the future

so, what fields can RFID tags be applied to? What kind of business opportunities can it bring to the printing industry? The "industry analysis" column of this issue, together with Mr. zhumingguang, general manager of Shanghai Shenbo Intelligent Identification Technology Co., Ltd., and Mr. tengyujie, managing director of Shenzhen Huayang Microelectronics Co., Ltd., will pay attention to this hot technology with you

rfid tags can store 512 bytes to 4 megabytes of data according to different types of businesses. The data stored in the tag is determined by the application of the system and the corresponding standards. For example, the label can provide the production, transportation and storage of products, and can also identify the identity of machines, animals and objects. These are similar to the information stored in the bar code, except that the bar code is the category identification, and RFID is the description of a single product. RFID tags can also be connected to the database to store the information of product inventory number, current location, status, sales price and batch number. Accordingly, when reading data, the RF tag can directly determine the meaning of the code without referring to the database

therefore, RFID has become a hot topic in the label industry under the promotion of Wal Mart, the US Department of defense and other international large-scale leading applications. After the concept popularization stage in 2004 and earlier, RFID technology went out of the laboratory, quickly penetrated into various industry fields, and moved towards more extensive and in-depth industry applications. With RFID as the center, a complete and clear industrial chain is taking shape. In the field of retail and logistics, RFID tags are currently applied in logistics, such as automatic inventory operation and management, shelf management, goods distribution, etc. It is reported that Wal Mart has installed more than 14000 hardware and more than 230 meters of cables, and 57 of the 100 suppliers have completed the requirements for installing RFID tags. So far, Wal Mart has read 7161 pallets and 210390 containers with labels, and has recorded 1.5 million electronic product code information. In addition, several other large retailers and department stores, such as target group and Albertson, are also taking the same measures. The German retailer Metro tested the use of RFID tags. The report showed that the loss and theft rate of goods decreased by 11% ~ 18%, the labor cost decreased by 17%, and the arrival rate of goods on shelves increased by 9% ~ 14%

in terms of baggage tracking, management and monitoring, the terrorist events and market demand using aircraft as a tool have prompted airlines and airports to use RFID to strengthen baggage tracking, distribution and transmission and improve security management. The RFID baggage tracking system can track the whole process from the passenger handling the baggage check-in to the arrival of the baggage at the destination baggage claim. In the fall of 2003, Delta Airlines adopted RFID baggage tracking system for flights between Jacksonville and Atlanta, Georgia. In a test of 40000 pieces of baggage, the reading accuracy of the baggage with RFID tags reached 96.7% ~ 99.8%, far exceeding the bar code system. In the spring of 2004, delta completed another RFID baggage tracking system experiment in the Ohio Airport Center, and found that the sorting accuracy was significantly improved. China's Hong Kong International Airport is one of the busiest airports in the world, with an annual passenger flow of about 35million. At present, Huaibei City is also using RFID tags to focus on building a 100 billion Tao aluminum peak target and reader to improve airport security and passenger satisfaction

by analogy, RFID technology can also be used in children's paradise to prevent children from being separated from their parents, to track and manage the drug supply chain in the pharmaceutical industry, and to prevent counterfeiting. It can also be used for animal tracking. In large-scale breeding plants, feeding files and vaccination files can be established by using radio frequency identification technology, so as to achieve the purpose of efficient and automatic management of livestock, and provide guarantee for food safety. If it is used for carrier pigeon race, horse race identification, etc., it can also accurately determine the arrival time

at the same time, the application of RFID technology in highway toll collection and intelligent transportation system fully reflects the advantages of non-contact identification. When the vehicles pass through the toll station at high speed, the payment is completed at the same time, which solves the traffic bottleneck problem, improves the vehicle speed, avoids congestion, and improves the charging settlement efficiency. Hong Kong "easy to drive" uses RFID technology. Cars with RFID tags can be automatically identified without parking and paying fees, which greatly improves the driving speed and efficiency in the shipbuilding market

in terms of radio frequency card application, in january1996, South Korea installed radio frequency identification system on 600 buses in Seoul for electronic monthly tickets, realizing non cash settlement and facilitating citizens' travel. Lufthansa began to use RF cards as airline tickets, which changed the traditional way of ticket purchase and sale and simplified the procedures for airport entry. According to Mr. tengyujie, in China, radio frequency cards are mainly used in public transport, subway and other aspects. Shanghai, Shenzhen, Chongqing, Beijing and other places have successively adopted IC bus cards and subway tickets. In the next oneortwo years, the application of smart tags will go deep into various fields, such as the identification of liquefied gas cylinders, anti-counterfeiting of student ID cards, etc. In the management of the library, RFID system can help to establish a fast and simple self-service system, reduce the number of people used for traffic management, establish a good security system, reduce time and cost, and improve efficiency. When the books with RFID tags pass through the receiver installed at the book borrowing registration office, the tags are activated, and the information stored on the tags is immediately transmitted to the library traffic system server. The system quickly updates the inventory data and sends back feedback if necessary. At present, the Homer babbidge Library of the University of Connecticut has tasted the convenience and efficiency brought by RFID technology

through the efforts of all parties, the experiments and practical applications of RFID tags in logistics, manufacturing, retail, anti-counterfeiting, transportation and other fields have been gradually launched. In stat research company recently pointed out that the sales of RFID tags will grow rapidly, and the global sales revenue of RFID tags will increase from $3million in 2004 to $2.8 billion in 2009. But looking back, the application of RFID in China has not been widely promoted, and the response abroad is not very enthusiastic. So, what preparations should be made for the application of RFID tags? Promotion bottleneck: standards and costs are the key. Mr. zhumingguang pointed out that 70% of Wal Mart's purchases in Asia are from China. Although its purchase plan has not yet put forward requirements for Chinese suppliers, China has made RFID tag moves in 2001, no later than other countries. However, China is a large market, and the degree of prudence of investment is more than that of small places, such as library applications, Singapore Libraries can adopt this technology on their own, while Chinese libraries are involved in the relationship between related industries and many other related things. Another example is the tag for air baggage. It is easy for a port in a small country to use RFID tags, but there are many airlines in an airport in China. It is not easy to coordinate and unify between airlines and airports. If Beijing airport is used, but Shanghai airport is not, it can only ensure that there are no problems in Beijing airport, but it is very uncertain whether there are problems in Shanghai. If there is a chess game between the same industry in China, the RFID projects in China are much larger than those in foreign countries. At present, RFID tags have been adopted in some fields such as financial securities and various certificates in China, and even Shanghai Shenbo Intelligent Identification Technology Co., Ltd. has successfully used RFID tags on liquefied gas cylinders

generally speaking, China is not slow in RFID tag technology. However, there are still a series of problems to be solved in the application and promotion as in foreign countries

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